An app cannot be managed like a website. We understand the unique rules of app marketing (app stores, tracking, formats, algorithms) and turn them into growth opportunities across acquisition, activation, and retention.
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Trusted by over 100 enterprise clients and scale-ups
App users can convert up to 3 times more than mobile web visitors. An app is not a smaller version of a website, it has its own growth dynamics. Our teams combine mobile-first creative expertise and advanced tracking capabilities to maximize the impact of every euro invested across app stores.
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A complete growth system, from acquisition to retention, from the first download to an engaged and profitable user.
· Audit of your technical environment and app marketing maturity
· Definition of growth objectives through both top-down and bottom-up approaches
· KPI framework aligned with your business goals
· Prioritization of growth opportunities across short and mid-term horizons
· Design and rollout of app-first media strategies
· A structured roadmap covering acquisition, activation, and retention
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· Keyword research and integration to maximize organic visibility
· App Store and Google Play optimization with continuous performance monitoring
· Store listing conversion rate optimization
· Store activation through native growth levers (Custom Product Pages – CPP, Custom Store Listings – CSL, In-App Events – IAE…)
· Consistent brand experience across media campaigns and store assets
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· App campaigns across our three areas of expertise: Stores, Social and Display
· Media buying across global programmatic platforms, mobile DSPs and CTV
· OEM preload campaigns and DOOH formats
· Top Ranking campaigns to accelerate organic visibility
· App retargeting campaigns to re-engage users and drive retention
· Post-install optimization to turn downloads into long-term usage
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· Technical support for tracking implementation and deployment
· Management of leading Mobile Measurement Partners (MMPs) and SKAdNetwork frameworks
· In-app event tracking and cohort analysis
· Custom dashboards to measure true business performance beyond last-click attribution
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· Production and iteration of every mobile format: static assets, GIFs, short videos, native banners, HTML5, user-generated content (UGC), and AI-generated content (AIGC)
· Scalable production of store assets powered by Store Pilot, our proprietary AI solution
· Daily monitoring of campaign KPIs
· Continuous optimization across CPI, CPA, ROAS, and LTV
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We activate the technologies your app needs to maximize performance, measurement, and profitability.
Paid Acquisition & Stores
Leviers Innovants & RGPD
Tracking & Attribution (MMP)
A complete media ecosystem
From search to preload, we activate the right channels across the entire growth funnel.
A single strategic partner
From growth strategy to app-first creative production.
15+ years of app expertise
We have anticipated the evolution of app stores, formats, and algorithms from the very beginning.
An LTV-driven approach
We do not optimize for downloads alone — we build engaged and profitable users over time.
Knowledge transfer by design
We empower your teams to understand, challenge, and internalize each growth lever according to your organization and strategy.
-30%
lower CPA on average within the first three months of collaboration
1,000+ apps
supported in France and internationally
100M+
installs generated for our clients
Trusted by over 100 enterprise clients and scale-ups
