Built over more than 10 years, BackInApp helps app brands reconnect with their users at the right moment through personalized experiences, turning every euro invested into measurable incremental revenue.
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Trusted by over 100 enterprise clients and scale-ups
A significant share of the conversions attributed to your retargeting campaigns would have happened even without advertising. Through its incremental lift measurement methodology, BackInApp isolates the true impact of your investment.
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A purpose-built technology architecture designed to maximize incremental ROI
Measurement of true incremental lift through controlled holdout groups.
Real-time combination of in-app data and bid request signals to identify users before they become inactive.
Rapid AI-assisted creative production, checked by human expertise.
AI agents continuously optimize campaigns (bids, budgets, targeting) under expert supervision.
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A complete technology stack combining measurement, media activation, and cloud infrastructure, designed to integrate seamlessly with your existing ecosystem.
Connected MMPs
Media Inventory
Technology Stack
A proven methodology, measurable incremental ROI, and re-engagement beyond the app.
Incrementality at the core
We measure the true lift each campaign generates, beyond conversions that would have happened anyway, and use that signal to target the users and moments where your budget actually moves the needle.
Cross-platform technology
Connected TV, web, mobile, and in-app, to reach your users wherever they are.
Scenarios for every stage of the lifecycle
First-time contacts, cart abandonment, high-value dormant users, and upsell.
A transparent, fully auditable methodology
Raw data exports available for your data teams, compatible with any third-party solution (internal BI platforms, external measurement tools).
A predictive method built for incremental ROI.
We identify upfront the channels and the moments that maximize each campaign’s real impact.
+85%
Retention uplift (M+3)
Re-engagement changes the trajectory: from inevitable churn to sustained retention.
3x higher
Incremental ROAS
Incremental ROAS consistently outperforms acquisition-driven ROAS.
+37%
Remarketing market growth
A growing opportunity to drive both profitability and long-term customer retention.
4 billion
Bid requests analyzed
To reach every user at the right moment.
Trusted by over 100 enterprise clients and scale-ups
