We increase user retention and maximize customer lifetime value. We design, deploy, and optimize your CRM programs. Powered by our proprietary retargeting solution, BackInApp, we turn every user into a new conversion opportunity.
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Trusted by over 100 enterprise clients and scale-ups
Acquiring a new customer typically costs 5 to 7 times more than retaining an existing one. CRM and retargeting are complementary levers, helping turn your existing customer base into sustainable, profitable growth.
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A holistic view of the customer lifecycle, from the first interaction to reactivation.
· CRM maturity assessment and early weak signal detection
· Customer journey mapping, from first interaction to long-term retention
· Churn prevention modeling to strengthen retention
· Customer behavior scoring and first-party data activation
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· Design and deployment of real-time triggers, from onboarding to retention
· Dynamic message personalization by audience segment
· Contact frequency and deliverability management
· End-to-end orchestration of omnichannel customer engagement programs
· Workflow automation and continuous A/B testing to scale efficiently without compromising relevance
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· Push notifications, in-app messages, and Content Cards: every mobile touchpoint designed to maximize LTV
· Web-to-app strategies and deep linking for frictionless customer journeys
· A/B testing and incrementality analysis to measure and scale real impact
· Automated engagement journeys that scale without manual effort
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· BackInApp, our proprietary retargeting solution powering cross-channel campaigns across web, app, and CTV
· Access to premium, high-quality inventory through leading DSPs and SSPs
· Dynamic creative flows, powered by your product catalogs and user preferences
· Incrementality-driven optimization, measuring every campaign by its true business impact
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We work with the leading technologies behind your CRM and re-engagement strategy, ensuring seamless compatibility with your existing stack.
CRM & Marketing Automation
Mobile CRM & Tracking
Retargeting
Incrementality measurement
We statistically validate the true, long-term impact of your CRM and retargeting campaigns, with full access to your raw data.
Dedicated CRM consultants
he Relatia team adapts to your organization to drive your business KPIs (CPA, ROAS, ROI).
Complete transparency
No black box: from placements and ad exchanges to formats and delivery, you retain full visibility and control over every media investment.
AI agents supervised by experts
BackInApp automates campaign execution through AI agents, while our experts define the strategy and stay in control of every key decision.
Combined CRM and retargeting expertise
Relatia, our dedicated CRM agency, and BackInApp, our proprietary retargeting solution, bring together complementary expertise across the entire customer lifecycle.
10+ years
Of retargeting expertise, powered by BackInApp
15+ years
Of CRM expertise, delivered by Relatia
+50
brands every year across CRM and retargeting
Trusted by over 100 enterprise clients and scale-ups
