About us

Born on mobile.
Built for every territory.

Founded in 2010 in the early days of mobile, when mobile traffic was still emerging and apps were still a bet, we built our expertise and technologies on the most complex areas of digital marketing.

Every new marketing territory that has emerged since — social media, cross-device, CTV, LLMs — has reinforced our conviction: growth does not come from a single channel, but from a combination that is mastered, adapted, and executed end to end.

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Trusted by over 100 enterprise clients and scale-ups

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Our Vision:
Mastering Complexity

New territories are already here. The next ones are already taking shape. They do not simply add to the customer journey, they redefine it. Orchestrating fragmented, cross-device journeys has been our core business for 15 years.

Our conviction: regardless of the territory, the challenges remain the same, following a proven sequence: innovation, understanding, presence, measurement, growth, performance, unification. We are ready for every step.

Our Key Commitments

Master every territory before it becomes mainstream.

Orchestrate without silos. Measure without black boxes.

Use data and AI to make faster, better-informed decisions.

Deliver, measure, iterate — without compromise or bias based on device, channel, or any other dimension.

Ad4Screen in Figures

What 15 years of performance have built: clients who stay, markets that open up.

15+ years

Mobile pioneers, always one territory ahead

Be there for the territories of today and tomorrow

100+

Large companies and multi-sector scale-ups

Understand your challenges. Build the right solution.

40 markets

International deployment and activation

Global scalability powered by our AI agents

90%

Of our clients renew their trust in us every year

Remain the best choice, year after year

80

Experts committed to your challenges and accountable for your success

Be by your side to guide the decisions that matter

Our Values

Value (n.)
« I. Estimated worth, in economics.
II. What is true, beautiful, and good within a society, at a given time. » Le Petit Robert

One word, two meanings — and our entire philosophy lies in the connection between them. The value we create for you and the values that drive us are inseparable: you cannot create lasting value for clients without strong values to stand behind.

They guide every decision we make and shape the relationship we build with you.

Three values, on a daily basis: efficiency, proximity, entrepreneurship.

Efficiency

A value we are committed to: delivering value to you, and delivering it fast.

Our credo: Think methodically. Act pragmatically. Every recommendation or action from us must be grounded in the available data, validated through expected, and often exceeded, results, and executed with a clear understanding of the ground reality.

Proximity

We are more than an agency: we are a true growth partner.

This means developing a deep understanding of our clients’ markets, objectives, strategies, and organizations; going the extra mile with recommendations that sometimes extend beyond the initial scope; remaining consistently responsive; and building a strong relationship between your teams and ours so we can move forward together into new territories of growth.

Entrepreneurship

20% of our employees are also shareholders in Ad4Screen.

This reflects a culture driven by innovation, intrapreneurship, and the ambition to explore new frontiers.

We do not shy away from new territories. Quite the opposite: they call to us, and we are drawn to them.

A group of people on a piece of land

AD4SCREEN

Why Ad4screen ?

No silos, cross-channel orchestration

App, web, LLMs, CRM, paid, organic — we manage the entire ecosystem as one system. From legacy channels that remain historical revenue drivers but may have limited growth potential, to emerging channels bringing innovation and promises to turn into performance, every channel has its role within the overall growth strategy. With dedicated experts across every territory.

Experts behind every decision

AI accelerates execution. Our experts drive the decisions. That combination is what makes the difference, across every territory.

Creativity driving performance

Our studio produces assets that perform, not assets that simply look good. Human-led creative direction, AI-enhanced technologies, powered by data and continuously iterated.

A clear view of the market and emerging territories

We read the market before others do. For every new territory, we anticipate, map, and integrate it before it becomes mainstream.

Innovation & technology: proprietary development, AI agents

We master the latest market innovations and leverage them ahead of the curve. When the right solution does not exist, we build it — proprietary technologies, AI agents, and layers built on top of the best solutions available.

Experienced Leadership, Personally Involved

Philippe Leclercq

Philippe Leclercq

Chairman & Co-Founder

A graduate of HEC, Philippe co-founded Directinet in 2000, a pioneering and leading email marketing agency, before founding Ad4Screen in 2010, convinced that mobile would change everything. He was right. For the past 15 years, he has built an agency that reads the market ahead of the curve and turns every new territory into a growth opportunity.

« Any partner (or client) who speaks about costs instead of investment owes me a croissant. »

Khadija Bouzoubaa

Khadija Bouzoubaa

Managing Director

With a degree in economics, Khadija brought a valuable analytical perspective to the media industry from the very beginning. She built and structured Ad4Screen’s media and technology teams. Her expertise lies in understanding both technology and numbers — and connecting the two to drive performance. Over 15 years, she has evolved the business while never losing sight of operational excellence.

« Insanity is doing the same thing over and over again and expecting a different result. »

Solène Delooz

Solène Delooz

Managing Director

A graduate of ESDES Business School, Solène spent 17 years on the client side, including 10 years in the gaming industry. This experience has given her a strong understanding of business, marketing, and product challenges, as well as a practical perspective on advertisers’ expectations and needs.
Used to driving growth through data, she analyzes, tests, and optimizes every lever to turn opportunities into sustainable results.

« The greatest risk is taking no risk at all. »

AI

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