Banking

Driving in-app onboarding to accelerate new account acquisition.

Solutions

A full-funnel, multi-channel acquisition strategy

Apple Search Ads, Google App Campaigns, and Display to capture high-intent demand on the app stores while expanding acquisition reach.
BackInApp, our proprietary retargeting platform, to re-engage users and maximize conversion.
Social advertising across Meta, Snapchat, and TikTok to reach new audiences and strengthen top-of-funnel acquisition.
A continuous test-and-learn approach applied across every channel to identify the highest-performing activation mix.
A cross-device Search strategy ensuring users are reached wherever their journey begins.

Within six months

13,000+ new accounts opened, driven by a coordinated multi-channel acquisition strategy.
Average CPI of €3.44 across all channels and operating systems, demonstrating efficient user acquisition.
€12.65 cost per onboarding journey initiated, optimized across the entire conversion funnel.
90%+ Brand Share of Voice (SOV) on Apple Search Ads