Sports Betting

Driving long-term app re-engagement to sustain recurring betting activity since 2011.

Solutions

BackInApp + Display: a segmented re-engagement strategy

BackInApp, our proprietary retargeting platform, to re-engage app users at the right moment in their lifecycle.
Display activation to extend campaign reach and multiply high-value touchpoints.
Advanced audience segmentation, distinguishing active bettors, high-value bettors, occasional bettors, and registered users who have never placed a bet.
Tailored messaging for every audience segment, delivering relevant re-engagement based on user profile and activity level.
Deployment across multiple brands within the group, spanning sports betting and lottery products.

Thousands of users re-engaged every year, encouraging continued activity within the app.
Highly targeted reactivation strategies across every audience segment, from VIP bettors to users who had never converted.
Successful expansion to a new gaming offering, re-engaging users with the group’s lottery app.
Consistent, long-term performance, sustained through continuous audience segmentation and optimization.