Electra

Supporting Electra’s rapid growth across Europe — France, Belgium, Italy and DACH — by leveraging its app as a key acquisition engine.

Solutions

Paid Media App campaign management, across Search and Social, to drive qualified installs.
Web Search campaign management, to capture high-intent demand beyond the app.
Local Performance Max campaigns, including Google Maps, to strengthen visibility and acquisition at market level.
Multi-market coordination across France, Belgium, Italy and DACH, with tailored strategies for each market.
Ongoing strategic support and consulting, going beyond media buying to continuously adapt the acquisition strategy as Electra scales.
Continuous channel optimisation, to sustain acquisition growth over time.

Primary KPI: Cost per First Charge, evolving from real-time performance tracking to a cohort-based J+7 view.
Market- and OS-specific targets, reflecting the acquisition dynamics of each market and operating system.
Incremental approach to scaling, with budgets kept open as long as performance KPIs remain on target.

Over the last 9 months :

Cost per First Charge consistently aligned with the client’s target, maintained throughout the period.
Growth significantly ahead of the advertiser’s initial targets.
200,000+ installs and 23,000 First Charges generated over the period.