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Our market analysis and expert advice to boost your digital performance

Improving the mobile user experience
UX

How can user testing improve the mobile UX?

UX stands for User Experience and encompasses the emotions, beliefs, preferences, perceptions, physical and psychological [...]

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Attracting customers to high-street shops
Marketing

Drive-to-Store: Bring Customers Back to Your Stores

Physical stores were hit particularly hard by the COVID-19 pandemic, and the impact is still [...]

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Renforcement de la notoriété de marque
Strategy

Leverage Branding to Build Awareness and Strengthen Organic Performance

Branding is about building a strong, favorable position for your brand in consumers’ minds. Its [...]

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Relationship marketing and gamification
Marketing

Relationship Marketing: Year-End Activations

Gamification is often associated with competitions and prize draws. But it goes far beyond that. [...]

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Data and CRM for effective campaigns
Strategy

Why Data Matters in Shaping Your Media & CRM Strategy

Anne Lise Ghirardo, Vice President of Global Sales at Ad4screen Group, brought together two complex [...]

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Advertising and customer retention
Marketing

How to Reach Both Opt-In and Opt-Out Users

When it comes to mobile customer engagement, push notifications are often the first channel that [...]

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