La Redoute

Backinapp — our proprietary retargeting platform

• CPA (Cost per Acquisition/Purchase) as the primary KPI, aligning media investment with measurable business outcomes.
• Re-engagement of inactive and at-risk users, activated at the optimal stage of their lifecycle.
• Platform- and campaign-specific objectives, tailored to user behavior across iOS and Android and aligned with key commercial periods.
• Weekly CPA optimization with dynamic budget allocation, continuously shifting investment toward the highest-performing audience segments.
• Incrementality analysis in every performance review, isolating the true business impact and lift generated by retargeting.

Relatia campaign — our business unit dedicated to CRM and customer engagement

• Design and rollout of a digital Advent calendar, the centerpiece of the commercial operation
• A global/local approach, adapted to each market’s specifics while keeping a consistent experience
• Multi-country coordination to run the operation across all markets
• Support centered on the customer experience, with ongoing recommendations throughout the project